Airlines Customer Engagement Multi-Channel ROI 
Currency Alliance
FEBRUARY 26, 2021
As digital sales, marketing, and service channels proliferated, companies were often on the bleeding edge of how best to deliver value. Customer journey mapping and various other ‘best practices’ emerged to help companies innovate around their digital channels. More recently we have seen travel agents and online travel agencies.
Comm100
FEBRUARY 6, 2018
Out of all the customer engagement software tools that are out there, which one is right for your company? Different companies have different needs, and a very diverse number of customer engagement tools are waiting to fill those needs. Popular Customer Engagement Software Tools and Who They’re Good For?
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Currency Alliance
MARCH 28, 2023
It also implies that the customer can do this quite easily and freely, across a large proportion of a brand’s inventory, in its primary commerce channels. the modest number of reward seats that an airline makes available on a flight, or the items curated in a redemption catalog). I believe this evolution will continue.
Currency Alliance
DECEMBER 4, 2023
The ability to target investment more precisely, with less wastage, and greater certainty of a positive customer experience, is steadily removing a lot of the uncertainty and risk around brands’ marketing ROI. that have not reinvented their business model, are still limping along, but with modest engagement.
Currency Alliance
OCTOBER 27, 2017
The CFO will obviously have something to say about this, but we are confident a strong business case can be made that restricted liquidity damage long-term program ROI. The airline industry has gone through massive expansion over the past 25 years and now traveling by air is accessible to nearly everyone.
Currency Alliance
FEBRUARY 10, 2021
In my opinion, if someone believes they have reached ‘best practice’, then they typically stop thinking about how to create more value for all stakeholders, and simply allow inertia to drive their customer engagement efforts. Loyalty programs, and the ‘loyalty mechanics’ designed into them, can drive very specific customer behavior.
Currency Alliance
APRIL 10, 2021
Certainly that’s the case if the outcome will be greater ROI from the department, and an increase in my brand’s NPS score. You might have noticed that several airlines mortgaged their loyalty programs in 2020 for many billions of dollars. Uncover the mountains of gold among your mid-tail and longer-tail customers.
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