BirdEye

FEBRUARY 13, 2024

For example, its AI-powered tool, BirdAI , can manage customer feedback and reviews without you having to spend extra time on it. Respond to reviews: Both positive and negative customer reviews should be addressed. Refer to our detailed blog on how to start a successful referral rewards program.

Marketing 57

Marketing Social Media How To Healthcare 57

West Monroe

JULY 24, 2017

As you move into this world of big data-driven marketing, though, it is critical to understand exactly what is out there and exercise caution in how you use it. While knowing “everything” about customers may sound like a good idea, it can also make it easier to cross an ethical line. For details see Christl and Spiekermann 2016 (p.

Data 51

Data Marketing CRM Advertising 51

Currency Alliance

JUNE 19, 2019

Really, for those relatively few brands achieving impressive levels of customer engagement, it’s breath-taking how fast the industry has progressed in such a short time. Looking beyond transactional rewards. Mastering customer data (finally). This was my second year on the judging panel at the Loyalty Magazine Awards.

Loyalty 49

Loyalty Loyalty Programs Gamification Airlines 49

Currency Alliance

FEBRUARY 26, 2019

Having benchmarked and talked to hundreds of loyalty programs in the past few months, what we think program leaders ought to be doing during the next 3-6 months is preparing a plan to realign their loyalty program design with the broader business strategy and core value propositions. Customer data: maximize ROI.

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45