SmartMessage Blog

JUNE 6, 2023

Marketing communication uses a variety of tools and channels such as advertising, public relations, sales promotions, direct marketing, personal selling, and digital marketing. These fields are used to convey the value, benefits, quality, and unique features of the products or services to the target audience.

Communication 52

Communication Marketing How To Multi-Channel 52

SmartMessage Blog

JUNE 1, 2023

Marketing communication uses a variety of tools and channels such as advertising, public relations, sales promotions, direct marketing, personal selling, and digital marketing. These fields are used to convey the value, benefits, quality, and unique features of the products or services to the target audience.

Communication 40

Communication Marketing How To Multi-Channel 40

BirdEye

FEBRUARY 12, 2024

In today’s digital era, showing up on social media isn’t just an option for brands — it’s a necessity. Engaging online offers unparalleled opportunities to connect with customers, build community, and showcase your brand’s personality and values. Table of contents What is multi-location social media?

Social Media 58

Social Media Multi-Channel Tips Brands 58

BirdEye

DECEMBER 26, 2023

By improving brand salience, you can go from being one of the players to the one you must watch out for. When a consumer thinks of a specific product or service, a brand with high salience will be at the top of their mind, improving purchase rates. Higher brand salience helps outshine competitors without launching expensive campaigns.

Brands 105

Brands Social Media Competitive Advantage Analysis 105

BirdEye

OCTOBER 5, 2023

Brand perception refers to how consumers view, think, and feel about a company and its offerings. It develops from direct interactions, word-of-mouth, marketing, public relations, social media, and other channels. It shapes consumer behavior and impacts a brand's success. A positive image adds to your brand equity.

Examples 63

Examples Measurement Brands How To 63

SurveySparrow

JANUARY 6, 2023

A strong brand is vital for building relationships with clients. A solid brand strategy may boost consumer loyalty, raise brand awareness, encourage repeat business, and encourage referrals and word-of-mouth advertising. Without a good brand strategy, brands risk becoming weak, forgettable, or diluted.

Brands 52

Brands Strategy Advertising Competitive Advantage 52