BirdEye

SEPTEMBER 6, 2023

Knowing your customer is your business’s first and best competitive advantage. And that information comes from various sources, especially market research surveys, marketing surveys, and other customer surveys. Have you seen or heard our recent advertisement? How did you come across our advertisement? (TV,

Survey 58

Survey Marketing Comparison NPS 58

BirdEye

DECEMBER 26, 2023

By improving brand salience, you can go from being one of the players to the one you must watch out for. When a consumer thinks of a specific product or service, a brand with high salience will be at the top of their mind, improving purchase rates. Higher brand salience helps outshine competitors without launching expensive campaigns.

Brands 105

Brands Social Media Competitive Advantage Analysis 105

BirdEye

OCTOBER 5, 2023

The purpose of brand perception is to understand how target consumers view and relate to a brand. Positive brand perception provides several benefits, such as creating brand advocates, providing a competitive advantage, allowing premium pricing , attracting good talent, etc. People have a lot of options.

Examples 63

Examples Measurement Brands How To 63

BirdEye

FEBRUARY 12, 2024

A few more include: Localized customer feedback: Location-specific feedback allows you to fine-tune your efforts, ensuring each location delivers an experience that resonates with its specific customer base. Competitive advantage: Showing customers you understand and value their community earns you trust and loyalty.

Social Media 58

Social Media Multi-Channel Tips Brands 58