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Delighting for Dollars… How Improving CX Increases Loyalty for Leading Retailers

Interactions

Loyalty builds a nearly impenetrable wall around the relationship your brand has with your best customers. . Are you investing in supporting your customers across all channels and touchpoints where they interact with your brand and shop what you carry? Retailers are investing in improving CX.

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Delighted's retail customer experience guide for 2020 and beyond

delighted

Retail customer experience was predicated around these physical elements and touchpoints: Are the employees helpful? Customer experience must now be consistent across all touchpoints to ensure customer needs are being met wherever customers choose to interact with your brand. For 2020 and beyond, the answer is both.

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Delighted’s retail customer experience guide for 2021 and beyond

delighted

Retail customer experience was predicated around these physical elements and touchpoints: Are the employees helpful? Customer experience must now be consistent across all touchpoints to ensure customer needs are being met wherever customers choose to interact with your brand. Brick and mortar, or digital?

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A Diehard Fanbase of Customers Help Create Sales Champions

Think Customers

One of the many lessons 2020 has taught us is that game time just isn’t the same without fans. It typically costs five times as much to acquire a new customer than it does to retain an existing one, he said, and developing diehard fans can help brands score well into the future. But what’s the best way to develop diehard fans? “The

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Innovators break the mould, at the 2020 Loyalty Magazine Awards

Currency Alliance

For most of the last decade, loyalty marketing seemed to be on autopilot for many brands – but the tide is turning. What really stood out is which brands were pulling off these feats. Travel brands have featured less heavily among the winners, this year, than ever before. The program is actually called, ‘ Voxi Drop ’.

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Loyalty partners: co-creating customer value

Currency Alliance

Loyalty partnerships with complementary brands are the best way to create additional value, for customers and for your business. Depending on the maturity of your loyalty program, you may already have some program partners, or be a partner in somebody else’s program. How loyalty partners co-create value.

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Top 6 Loyalty Trends for 2020: digital transformation for an open future

Currency Alliance

The overarching loyalty trend of 2020 will continue to be brands getting to grips with digital transformation. 2020, however, seems likely to be the year in which stars align for a more profitable, productive and open future for loyalty. So, with that context, what will be the top loyalty trends in 2020?

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