Oracle

APRIL 23, 2019

SmarterCX presents the Smarter Demos series , a 2-minutes-or-less look at some of the most innovative CX technologies and how they work. Is your company doing a good job of capturing customer information? In this 10th video on the Smarter Demos series, we take a look at some of the latest in omnichannel retail technology.

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PK

MAY 12, 2020

As digital technology continues to evolve at a rapid pace, consumer expectations of brands’ digital experiences evolve along with it. Each year, Amazon’s Prime Day sales exceed the previous year’s record, and 2019 was no exception. members of its loyalty program, marking a 16 percent year-over-year increase. million active U.S.

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Currency Alliance

FEBRUARY 26, 2019

In December 2018, we published what we consider will be the Top 10 Trends in loyalty marketing during 2019. We believe these trends will occupy most brands’ efforts during 2019. The future represents much more collaboration among brands to serve common customers more effectively. demonstrating environmental responsibility.

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Currency Alliance

JUNE 16, 2020

Many of the entrants to this years’ Loyalty Magazine Awards were as adept with data and technology as marketers in many other disciplines. Voxi is the ‘youth brand’ of Vodafone, whose highly successful VeryMe rewards program has previously been praised by Currency Alliance. A disloyal generation? voucher-based.

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Currency Alliance

FEBRUARY 10, 2020

Broadly speaking, most of the chains’ loyalty efforts have been in proprietary, albeit digitalized versions of the original S&H program: collecting in order to redeem for rewards, some digital couponing, and pushing out offers via a mobile app. Loyalty programs are essentially a value exchange.

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