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NRF 2019: 3 Days of Retail Customer Experience Takeaways

Oracle

The SmarterCX team is on location at NRF 2019: Retail’s Big Show in New York City this week getting an inside look at the latest in retail customer experience trends and technology. This year’s event features 37,000 attendees including 16,000 retailers representing 3,500 retail companies.

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3 Ways to Indulge in Retail Therapy This Holiday Season

Oracle

Consumers spend all year engaged in retail therapy to ward off the stress of every day life. Retailers know that a positive customer experience is vital to making sales, and this holiday season, they’re putting in efforts to make shopping fun again. Retail therapy for the future consumer.

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The Unicorn of Content Marketing: The Mailbox NOT the Inbox

Hallmark Business Connections

While avalanches of paid ads, promotional emails, and low-quality content saturate online experiences, one mailbox is less crowded – the one at the end of your driveway (or attached to your house or in your lobby). Start with the audience experience: 1. Create a seamless omnichannel experience.

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Recreating Dealer Magic in an Omnichannel World

Thunderhead

One CEO of the top five spoke recently of ‘end-to end’ online retailing of new and used cars – from research to purchase and finance, plus delivery and signatures: “It’s about making effortless journeys for customers, not complex processes”. Jamie Watts, Sales Manager of the Year 2018. Easier said than done?

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5 breakthrough in-store experiences (and the employees behind them)

Qualtrics

The consumer experience is no longer just a matter of going shopping in a store or pulling out a device to make a purchase online. Oasis – merging online and in-store fashion retail. Widely praised for their “all-rounder” approach to omnichannel experience design, Oasis has reaped rewards in the form of a 6.5%

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