BirdEye

APRIL 24, 2023

5 key differences between inbound marketing and digital marketing 7 differences between B2B and B2C digital marketing How to do digital marketing Types of digital marketing channels The benefits of digital marketing Key performance indicators (KPIs) in digital marketing Digital marketing challenges What skills are needed in digital marketing?

Marketing 93

Marketing Social Media B2C Advertising 93

Confirmit

DECEMBER 5, 2018

The report summarizes the factors that define leaders and laggards in CX across different industries, and across B2B and B2C markets. The results show that leaders share common attributes which are critical in driving CX success, increased investment and customer-centricity. In most cases, this means "show me the money"!

Return on Investment 40

Return on Investment Customer Centricity Customer Experience B2C 40

ClearAction

OCTOBER 1, 2018

For example, the 2017 and 2018 Forrester Customer Experience Index TM reveals no companies exceeding 72 on a 100-point scale and very little change in any industry. Another example is Temkin Group’s 2018 Customer Experience Competency and Maturity Assessment. Faulty CXM Trajectory. customers, channel partners, alliances).

Customer Experience 63

Customer Experience Effort Score ROI Study 63

ChurnZero

FEBRUARY 1, 2019

Chad is the VP of Customer Success at SaaSOptics and is a veteran of the SaaS industry with over 20 years of experience in delivering successful outcomes and forming strong B2B customer and partner relationships. Interested in who we kept our eye on in 2018? ChurnZero Resource – ROI Calculator.

Chief Customer Officer 53

Chief Customer Officer Customer Success Leadership Consulting 53

delighted

AUGUST 9, 2019

A 2018 study performed by BrightLocal showed that “86% of consumers of all ages read reviews for local businesses” and “91% of 18 to 34 year-olds will trust an online review just as much as they would trust a personal recommendation from a friend, family member, or coworker.”. B2B and SaaS.

Marketing 50

Marketing Social Media Net Promoter Score Effort Score 50

ERDM

JANUARY 22, 2019

Traditionally, marketers put customers into one of two buckets: business-to-business (B2B) or business-to-consumer (B2C). B2B and B2C customers reported wanting the following during their journey: • High-value customer experiences across every point of contact with the organisation. Privacy of preference information is essential.

Customer Experience 53

Customer Experience Video Sales ROI 53

ERDM

JANUARY 22, 2019

Traditionally, marketers put customers into one of two buckets: business-to-business (B2B) or business-to-consumer (B2C). B2B and B2C customers reported wanting the following during their journey: • High-value customer experiences across every point of contact with the organisation. Privacy of preference information is essential.

Customer Experience 49

Customer Experience Video Sales ROI 49