CXMB Results: Consumer Perception of Customer Care Has Improved in 2016
COPC
NOVEMBER 3, 2016
and Execs in the Know have published survey results of the 2016 Customer Experience Management Benchmark (CXMB) Series Consumer Edition, which focuses on customer journey insights from the consumer’s perspective. While the preference for Traditional Care remains strong, there was a slight pullback in 2016. Each year COPC Inc.
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