Joe Rawlinson

AUGUST 9, 2017

The 2017 IBM Consumer Experience Index (CEI) Study says only 3.4 percent of brands are delivering leading-edge customer experience , while 33.5 IBM’s research found that only 19 percent of brands deliver more than a basic level of personalized attention to customers.

Omni-Channel 104

Omni-Channel Self Service Consumers Meeting 104

Hallmark Business Connections

AUGUST 11, 2021

While avalanches of paid ads, promotional emails, and low-quality content saturate online experiences, one mailbox is less crowded – the one at the end of your driveway (or attached to your house or in your lobby). What has made the brand so successful (PetSmart acquired it for $3.35 Start with the audience experience: 1.

Marketing 74

Marketing Social Media Omni-Channel Handbook 74

ERDM

FEBRUARY 12, 2018

Article by Ernan Roman Featured on RetailTouchPoints.com According to the IBM 2017 Customer Experience Index (CEI) Study , “Only 19% of brands offer more than a basic level of personalization of the online experience.” So how do marketers step up and deliver? This means trusting that customers know what they want.

Fashion 58

Fashion Omni-Channel Consumers Communication 58

Thunderhead

OCTOBER 19, 2018

While OEM websites now represent the “biggest single influence to purchase decision” *, dealers continue to play a critical role in the sale experience – according to Auto Trader’s Car Buyers Report 2017, 67% of buyers visited dealerships. Does digital car buying need a little more love? Easier said than done?

Omni-Channel 40

Omni-Channel Automotive Retail Sales 40

Qualtrics

OCTOBER 10, 2019

Increasingly, online and offline customer experiences form part of a merged ecosystem where shoppers move freely between multiple channels. To provide the levels of ease and personalization customers now expect, brands must engage their audiences seamlessly across all touchpoints. In-store moments that matter.

Retail 34

Retail Travel Multi-Channel Fashion 34