Taking the Pulse of the Automotive Customer Experience
ReviewTrackers
JULY 12, 2019
According to a 2014 study by J.D. Power , automotive shoppers spent an average of 14 hours researching cars online — visiting dealership sites, reading reviews, making price comparisons, using online shopping tools — before making a purchase decision. This makes automotive shopping typically more daunting. According to the 2016 J.D.
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