2013 Customer Base Loyalty Programs Marketing 
Beyond Philosophy
JUNE 11, 2015
Without fear of (much) argument, it’s a fair statement that all companies want, and try to generate and achieve, optimum loyalty from their customer base. They should want this because study after study shows the financial rewards of having loyal customers. Customer loyalty programs are especially popular among retailers.
Win the Customer
AUGUST 9, 2016
Starbucks and Disney, however, are leaders in the mobile payment market, and other retailers can and should take advantage of mobile-payment processors and technology to compete. At minimum, businesses should offer Apple Pay, the most-widely used payment processor on the market. Streamlined Loyalty Programs.
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ProProfs Chat
JUNE 21, 2019
Let’s first get a definition of customer retention. According to the Growth Marketing Conference, customer retention “[…] refers to efforts by a business to keep customers from defecting.” ” It’s as simple as not allowing your customers to leave and switch to the other brand.
Beyond Philosophy
AUGUST 15, 2019
This oft-quoted line from Peter Drucker is more pertinent today than ever concerning Customer Experience strategy. Every marketer should measure their performance in Customer Experience to understand what drives value for customers. . We discussed measuring Customer Experience correctly in a recent podcast.
Currency Alliance
JUNE 11, 2019
Rather, banks must do a better job of leveraging their existing strengths – their goldmine of customer data and, most profitably of all, their wide-ranging merchant networks – to create their own, new and compelling reasons for customers to remain loyal. Extra what?
Currency Alliance
OCTOBER 27, 2017
As technologies mature and customer behavior changes, markets must evolve to remain relevant. We have seen tremendous change across many industries during the past 40-50 years, and these changes can help predict the next evolution in the loyalty sector. Unfortunately, the customer loyalty sector has not kept pace.
SmartKarrot
AUGUST 12, 2022
In the US alone, the online takeout and delivery market is predicted to `double in the next five years, growing from ~$25B to ~$48. Top players – Doordash, GrubHub, and UberEats compete with each other for market share. The ChowNow apps and websites provide marketing assistance to restaurants. Like what you are reading?
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