eglobalis
SEPTEMBER 30, 2017
Die CXPA wurde 2011 gegründet und ist die weltweit führende Non-Profit-Organisation für die Weiterbildung und Förderung von Customer-Experience-Managern. Vernetzung Ihrer Unternehmung mit den besten Fachleuten und CX-/CEM-Managern. Webinare, Panels und andere Online-Learning-Tools.
eglobalis
OCTOBER 1, 2017
Founded in 2011, the CXPA is the premier global non-profit international organization dedicated to the advancement and cultivation of the Customer Experience profession. Introducing your company to the best experts and CX and CEM Leaders. We help companies and individuals to bring their story and cases to the world of CX and CEM.
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Horizon CX
SEPTEMBER 30, 2013
Those who had poor CX performance lagged behind the index by almost 20% - Watermark Investment Consulting Consistency: In the UK, a £100 investment in the National Consumer Satisfaction Index fund in 2007 would have by June 2011 returned £159 whilst the same investment in the FTSE 100 would have returned just £94.
Beyond Philosophy
NOVEMBER 10, 2014
The short version is that a study by the CFI group tracked the share prices of the leaders of the American Customer Satisfaction Index (ACSI) and the leaders National Customer Satisfaction Index, UK (NCSI) versus the broader markets. By comparison, the S&P 500 returned only $93, a 7-percent loss. Why is this? www.mckinsey.com.
Beyond Philosophy
NOVEMBER 4, 2014
The jam study took place in a gourmet market in California. 29 July 2011. Both psychologists and economists agree that too many choices can paralyze consumers so they can’t make a choice at all. This concept was well illustrated by Columbia University’s Professor Sheena Iyengar’s famous jam study. www.neurosciencemarketing.com.
Bob Hayes
FEBRUARY 2, 2015
In this post, I study what loyalty-leading companies do differently than loyalty-lagging companies in their customer experience management (CEM) efforts. The research helps identify best practices that companies can adopt in their CEM efforts to increase customer loyalty. All CEM programs are not the same.
Experience Matters
APRIL 7, 2015
It empowers customer champions, informs successful marketing activities, drives process and product improvements, and ultimately improves customer loyalty and the bottom line. We brought the industry’s first customer engagement hub to market. Confirmit. The launch was followed by the introduction of Confirmit Horizons Version 18.5
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