C3Centricity

MARCH 25, 2024

I believe it is because their ROI is longer-term and often difficult to prove. years) slightly better off than B2C (4.1 But there is something that you can do to increase the ROI of your spending, which is something the C-suite has long demanded of marketing departments. Why is this? years), with B2B companies (4.4

Marketing 226

Marketing ROI Analysis B2C 226

C3Centricity

MARCH 21, 2024

I believe it is because their ROI is longer-term and often difficult to prove. years) slightly better off than B2C (4.1 But there is something that you can do to increase the ROI of your spending, which is something the C-suite has long demanded of marketing departments. Why is this? years), with B2B companies (4.4

Marketing 156

Marketing ROI Analysis B2C 156

Natalie Petouhof

JANUARY 29, 2016

Tweet I remember back in 2008-2009 being asked whether social / digital / communities had any business value. In wanting others to see what I saw, I started down the road of creating ROI models for digital / social / online communities. And note, ROI of online communities is NOT limited to customer service.

ROI 40

ROI B2C Case Study B2B 40

ClearAction

NOVEMBER 16, 2023

Voice of Customer Maturity: Ultimate Guide Lynn Hunsaker Voice of customer maturity is not about scores, real-time feedback, response rates, listening posts, benchmarks, or comparisons of B2B versus B2C trends. So, what does it mean? Let’s look at a sports analogy for enlightenment.

Voice of Customer 62

Voice of Customer B2B Leadership Effort Score 62

SurveySensum

JULY 14, 2020

He specializes in customer success, customer experience, SaaS start-ups, B2B & B2C marketing strategy, and e-commerce. He founded Brainfood Consulting, an advisory and education service in 2009 and since then he is training professionals around the world on AI-Driven Customer Contact Strategies and Mobile-first customer service planning.

Customer Experience 132

Customer Experience Consulting Multi-Channel Leadership 132