article thumbnail

The New Strategic Growth Blueprint for Successfully Reimagining Market Research

C3Centricity

I believe it is because their ROI is longer-term and often difficult to prove. But there is something that you can do to increase the ROI of your spending, which is something the C-suite has long demanded of marketing departments. Why is this? They therefore make the perfect target for sweeping reductions.

Marketing 226
article thumbnail

The CMO Strategic Growth Blueprint for Successfully Reimagining Market Research

C3Centricity

I believe it is because their ROI is longer-term and often difficult to prove. But there is something that you can do to increase the ROI of your spending, which is something the C-suite has long demanded of marketing departments. Why is this? They therefore make the perfect target for sweeping reductions. What a waste of resources!

Marketing 156
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

ROI of Online Cloud Communities

Natalie Petouhof

Tweet I remember back in 2008-2009 being asked whether social / digital / communities had any business value. In wanting others to see what I saw, I started down the road of creating ROI models for digital / social / online communities. And note, ROI of online communities is NOT limited to customer service.

ROI 40
article thumbnail

Améliorer votre service à la clientèle grâce à des démonstrations interactives

Inbenta

The ROI from deploying Digital Demos is clear: a 20% reduction in support call volume, a 300+% increase in digital product or feature launch effectiveness, and a 30-40% improvement in conversion rates of digital sales. Inbenta’s Horizn Digital Demos give customers step-by-step interactive guides they can follow any time they have an issue.

article thumbnail

Customer Success Technology Buyer Guide

ClearAction

Especially in hard times like the 2009 global financial crisis and the 2020 global pandemic, demand for tech skyrocketed. When executives ask for proof of ROI, there is a risk of losing funding — or losing a lot more than that. Buyers prefer to have minimal interactions with sales teams.

article thumbnail

Power Countless Customer Experiences with inContact

NICE inContact

inContact was recognized for this award for “offering superior products and services that deliver a clear, demonstrable ROI.” Our customer, Hoveround Corporation , a leading provider of power chairs, electric scooters and other mobility solutions, chose inContact for its inbound contact center solution in 2009.

article thumbnail

Customer Experience Articles

ClearAction

< Customer Experience ROI by Leveraging Customer Data article. Performance Management Tools Increase ROI article. 1 2009 Customer Experience Maturity Monitor, Peppers & Rogers Group. 2 2009 Customer Experience Management: Engaging Loyal Customers to Evangelize Your Brand, Aberdeen Group.