Remove 2009 Remove Analytics Remove Effort Score Remove Loyalty
article thumbnail

Getting to the “Why” of CX Design: Measuring Effort to Drive Change

Clarabridge

In September 2009, Simon Sinek stood in the middle of a stage in a cozy theater in Puget Sound, Washington and delivered one of the most iconic TED talks to date. Although customer experience (CX) was a nascent space back in 2009, it is easy to extend his argument to the customer experience space today.

article thumbnail

Expert’s Corner: Delivering Voice of the Customer

Customers Rock!

We had a great discussion around listening to customers, gathering social media feedback and turning it into action inside of a company, and of course we talked about the NetPromoter score and how to use it strategically. You can listen to the 12-minute segments here (Segment 1) , here (Segment 2) , and here (Segment 3).

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Top 150 Global Customer Experience Thought Leaders and Influencers of 2020

SurveySensum

He is an author of Moments of Magic®, The Loyal Customer, The Cult of the Customer, The Amazement Revolution, Amaze Every Customer Every Time, Be Amazing or Go Home, and The Convenience Revolution and a creator of a customer service training program, Customer Focus , aiming to help clients build a customer service culture and loyalty mindset.

article thumbnail

2020: The Year of Gratitude?

CX Workout - Ideas Blog

2015 further confirmed that gratitude fosters commitment and enhances loyalty. Early in 2020, as the country began to quarantine, our emotion algorithm detected an increase in gratitude across our CX related research efforts. Many brands even used the same dramatic stock music score in their advertising. Eggert et al.,

NPS 52
article thumbnail

The Future of Customer Experience Calls Urgently for a Significant Shift

ClearAction

Artificial intelligence, digitalization, emerging technologies, the sharing economy, and other trends won’t solve what’s shown in these studies: “Only 20% of companies scored 9-10 for seeing a Return on Investment, with a significant 14% of companies scoring 0-2. ” 5. .

article thumbnail

How Your Customers Measure You

Clarabridge

For example, French hotel group Accor have a ‘thank you score’, the number of social media complaints that are resolved to a point where the customer concludes with a closing expression of gratitude. Conventionally though, business tend towards customer satisfaction or Net Promoter Scores. Score that. Measurement Motivation.

article thumbnail

How Your Customers Measure You

Clarabridge

For example, French hotel group Accor have a ‘thank you score’, the number of social media complaints that are resolved to a point where the customer concludes with a closing expression of gratitude. Conventionally though, business tend towards customer satisfaction or Net Promoter Scores. Score that. Measurement Motivation.