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How to Identify Weaknesses in Your Customer Journey Map

GetFeedback

Rather, in this article, I’ll try to help you identify the weaknesses in your customer journey that, if improved, would actually lead to improved customer satisfaction and better business performance. . Customer touchpoints vs. journeys. That’s not as easy as it seems. Aircraft on the ground don’t make money!

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How NPS was pioneered at Intuit & Sprint, with Brian Andrews – CB46

Customer Bliss

While at Intuit, Brian won CEO Leadership Awards in 2007 and 2009, as well as Scott Cook Innovation Awards in 2006 and 2008. They wanted a more universal metric for customer satisfaction and, in March 2003, they implemented it at Intuit. In those, customers give feedback, and Sprint responds to the feedback.

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The Relentless Pursuit Of The Perfect Customer Experience: A Netflix Story

Chattermill

Shedding light on how Netflix ensure that customer experience is at the heart of their business and decision making. Netflix is customer obsessed. Netflix is obsessive in its pursuit of customer satisfaction. So tailoring your touchpoints becomes invaluable. It begins with data collection.

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CX Day Thoughts on Brand-behind-the-Brand Storytelling

Team HGS

We relay to our client critical consumer journey interactions at all touchpoints, from Engage, Buy, Bill, and Care to Repair and Retain. We ensure that we collect and a report on a goldmine of voice of the consumer data and share that with our brand clients, for results like enhanced CSAT—both client and customer satisfaction improvements.

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Is ‘Being Human’ With Customers A New Concept? And, Does It Create Emotional, Experiential, Social and Financial Value?

Beyond Philosophy

This sea change is why, according to Kotler, the future of marketing will be in creating products, services, and company cultures that inspire, include, and reflect the values of target customers. Companies need to focus on the touchpoints which are most influential.

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SurveyMonkey vs SurveyGizmo: Detailed Comparison

SurveySparrow

Started in 1999, SurveyMonkey’s tool provides different types of templates, a suite of back-end programs and a stellar experience for its customers. SurveyGizmo: Started in 2006, SurveyGizmo gives its customers the ability to complete complex tasks with a feature-rich interface design and with relative ease.

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What Is Net Promoter Score (NPS®)?

Confirmit

Implement a customer satisfaction survey using the NPS scale and the “Why” question. Calculate the percentage of customers who answered 9 or 10 on the questionnaire (your Promoters). Calculate the percentage of customers who answered 0-6 on the questionnaire (your Detractors). Harvard Business Review Press ).