article thumbnail

Book Review – Chief Customer Officer 2.0 – How to Build Your Customer Driven Growth Engine

ijgolding

Even if your company does not yet have a ‘Chief Customer Officer’ or ‘CCO’ it is unlikely to be long before they do! Re-branding a Marketing professional, or a Customer Service professional a CCO does not mean they have the competencies required to fulfill the role. Jeanne Bliss.

article thumbnail

CAIO or NO CAIO: Customer Experience Depends Upon Structuring People to Manage Information

Michelli Experience

It is this “same logic” that drew my support for the chief customer officer (CCO) concept around 2006. It is best managed by agile teams that leverage Artificial Intelligence as a solutions and innovation tool. We’ve Been Here Before. Jeff Lewis at Monster.com and Marissa Peterson at Sun Microsystems).

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Connect Your Employees to Your Customers and Company Mission

Customer Bliss

As the banking industry continues to focus more on customer experience and innovation, I think this is a good conversation to have at the beginning of 2019. When Lisa started working at Netspend in 2006, the company was relatively small and was in an industry that didn’t really exist before the company itself existed.

article thumbnail

Personalizing Customer Experience – An Interview with Jeanne Bliss

SurveySparrow

You wrote your book “Chief Customer Officer : Getting Past Lip Service to Passionate Action” back in 2006. Tell us about what major changes you’ve seen in the CX space from 2006 to now? But you’ve been in the industry before it started really heating up.