Customer Bliss
DECEMBER 20, 2018
A lot of companies institute loyalty programs, and though there’s nothing inherently wrong with them, Dan goes on to explain how injecting spontaneity in lieu of the loyalty card system becomes less of an expectation or entitlement and more of a nice treat for the customer. POWER MOMENTS CAN INCLUDE SPONTANEITY.
Service Untitled
MARCH 24, 2014
In fact, according to Brand Key, a loyalty consulting agency, Amazon’s ratings dropped from 93% to 83% two days following the hike. For anyone not familiar with the Amazon loyalty program, there are estimated to be about 20 million Prime members in the United States. And why does this happen?
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Horizon CX
OCTOBER 2, 2023
The Experience Gap is Alive and Kicking The experience gap (delivery gap, Bain & Company, 2005) is well known: 80% of CEOs say they deliver great experiences, whereas only 8% of customers agree. SUPERVISOR: Has the customer enrolled in our loyalty program? Similar findings have been published over the years.
Service Untitled
FEBRUARY 6, 2013
If all goes well during a purchase or service, chances are the tweets, emails, and text message applications so readily available have helped to engage our customers with loyalty programs, discounts, rewards, and product information. Their success is your success. The conversion.
Currency Alliance
NOVEMBER 16, 2021
Flexibility around loyalty redemptions is crucial to creating meaningful value for every customer. This is really important, because the lifetime value of a customer that reaches a reward soon after joining a loyalty program, or if one sees they are making good progress towards something aspirational, is typically dozens of times higher.
Currency Alliance
NOVEMBER 16, 2021
Flexibility around loyalty redemptions is crucial to creating meaningful value for every customer. This is really important, because the lifetime value of a customer that reaches a reward soon after joining a loyalty program, or if one sees they are making good progress towards something aspirational, is typically dozens of times higher.
Currency Alliance
SEPTEMBER 5, 2018
A spike in recent news around loyalty coalitions – both good and bad – signals the dawn of a new, vastly more profitable iteration of the coalition model. Even though Plenti failed[i], Amex’s effort showed belief in the coalition model by one of the biggest names in reward programs. In summary: V1.0 In summary: V1.0
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