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Part 3: The Strategic Role of B2B Customer Support

Team Support

In Part 1 and Part 2 of this blog series based on the whitepaper co-produced by ServiceXRG and TeamSupport, we introduced the concept of how to position the investment in customer support as a strategic value aligned to current business practices and target outcomes, and about the evolving role of B2B customer support.

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Is the Chief Experience Officer a Worthwhile Addition to the C-Suite?

Retently

Yet, t he term Chief Experience Officer is relatively recent compared to a similar role – the Chief Customer Officer (CCO). If we are to look at the available research, we’d see that – back in 2004 – Forrester Research did a report that showcased how important a more centralized approach to the customer experience is.

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Inside Customer Success: HubSpot

Amity

With 20,000 customers worldwide, HubSpot is the world’s leading inbound marketing and sales platform, transforming the way businesses attract, engage, and delight customers. We sat down with Stephen O’Keefe, Director of Customer Success, to discuss how Customer Success has evolved at HubSpot over the last 7 years.

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Top 50 Customer Service Leaders – Best Customer Experience Influencers

Storyminers

Arie’s Customer Lifecycle Management work is focused on developing Customer Strategy and Improving the performance of: Customer Acquisition, Customer Onboarding, Customer Development, Customer Loyalty, and Customer Winback processes. He authored the Customer Success book for Wiley!

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Top 50 Customer Service Leaders – Best Customer Experience Influencers

Storyminers

Arie’s Customer Lifecycle Management work is focused on developing Customer Strategy and Improving the performance of: Customer Acquisition, Customer Onboarding, Customer Development, Customer Loyalty, and Customer Winback processes. He authored the Customer Success book for Wiley!

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Why You Need a Closed-Loop Survey—and How to Do It!

InteractionMetrics

I founded Interaction Metrics in 2004 because I felt like companies weren’t listening. I figured if this was happening to me, it was happening to other customers too. Meanwhile, for Q1, 2020, the American Customer Satisfaction Index shows that across the entire economy, the satisfaction score is 75.4, basically a C grade.

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Is the Chief Customer Officer a Worthwhile Addition to the C-Suite?

Retently

A generic response would be that the CCO position got its start the moment major companies began wondering whether or not they should have a supervisor responsible for the overall customer experience. According to it, only 24% of the surveyed companies had a person in charge of the customer experience within their organization.