Storyminers

JULY 6, 2020

Arie’s Customer Lifecycle Management work is focused on developing Customer Strategy and Improving the performance of: Customer Acquisition, Customer Onboarding, Customer Development, Customer Loyalty, and Customer Winback processes. Denise went on to head Sony Electronic Inc.’s Ian Golding.

Customer Experience 147

Customer Experience Customer Service Social Media Consulting 147

Storyminers

JULY 6, 2020

Arie’s Customer Lifecycle Management work is focused on developing Customer Strategy and Improving the performance of: Customer Acquisition, Customer Onboarding, Customer Development, Customer Loyalty, and Customer Winback processes. Denise went on to head Sony Electronic Inc.’s Ian Golding.

Customer Experience 130

Customer Experience Customer Service Social Media Consulting 130

Bob Hayes

MAY 7, 2018

Third, the NPS is insufficient in measuring the multidimensional nature of customer loyalty. Still, other researchers (Morgan & Rego, 2006) have shown that other conventional loyalty measures (e.g., 2004; Fornell, et al., Additionally, because the NPS is a difference score, it lacks meaningful scale of measurement.

NPS 89

NPS Net Promoter Score Data Loyalty 89

Bob Hayes

MAY 7, 2018

Third, the NPS is insufficient in measuring the multidimensional nature of customer loyalty. Still, other researchers (Morgan & Rego, 2006) have shown that other conventional loyalty measures (e.g., 2004; Fornell, et al., Additionally, because the NPS is a difference score, it lacks meaningful scale of measurement.

NPS 86

NPS Net Promoter Score Data Loyalty 86