How customer intelligence software helps companies fight the survey epidemic
Alida
APRIL 7, 2016
Scott Miller, CEO of Vision Critical and author of the ebook No Spam Surveys: Why Ad-Hoc Surveys Don’t Work , agrees. Even the venerable Pew Research has seen its response rate plummet from 36 percent in 1997 to only nine percent in 2004. They also need to ensure that customers can answer surveys on any device and in any platform.
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