Why is (micro-) Segmentation the Most Critical Ingredient in Retaining Your Customers?
Optimove
AUGUST 4, 2021
When a group of customers is segmented and targeted by many small campaigns, the accumulated uplift is much higher in comparison to the results of a “spray and pray” campaign. To learn more about how it impacts your business’ bottom line, click here to see how Optimove clients can reach 33% in CRM revenue contribution.
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