Why is (micro-) Segmentation the Most Critical Ingredient in Retaining Your Customers?
Optimove
AUGUST 4, 2021
At the heart of it all lies the assumption that the more granular the customer group, the more the offer can be tailored to specific customers’ needs and wants, leading to higher engagement and increased revenue. For example, all target groups with up to 150 customers had at least a $1.90 A Personal Value Proposition.
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