Why is (micro-) Segmentation the Most Critical Ingredient in Retaining Your Customers?
Optimove
AUGUST 4, 2021
When a group of customers is segmented and targeted by many small campaigns, the accumulated uplift is much higher in comparison to the results of a “spray and pray” campaign. In smaller groups, each customer will generate more uplift on average than if he or she were approached as a part of a larger group.
Let's personalize your content