Is the Chief Experience Officer a Worthwhile Addition to the C-Suite?
Retently
JULY 28, 2023
If we are to look at the available research, we’d see that – back in 2004 – Forrester Research did a report that showcased how important a more centralized approach to the customer experience is. According to a 2009 survey , over 2/3rds of marketing professionals admitted companies needed a CCO.
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