Are You Using 1999 Metrics to Measure 2019 Customer Care?
BlueOcean
FEBRUARY 7, 2019
While Lifetime Customer Value is a critical measure of your customer experience, it can’t by itself tell you what to focus on in your efforts to improve it. For example, we can’t forget about Net Promoter Scores (NPS) and Customer Satisfaction (CSAT). NPS was a metric first introduced in 2003, which feels like a lifetime ago.
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