NPS, CES, CSAT: Which One is the Best Metric?
GetFeedback
SEPTEMBER 20, 2019
It captures, analyzes and reports on all customer feedback—expectations, likes, and dislikes—associated with your company. In 2003, loyalty consultant Fred Reichheld proposed a simple method to measure loyalty, called the Net Promoter Score ® (NPS ® ). . CSAT and CES are touchpoint surveys. Net Promoter Score (NPS).
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