CX vs. UX: The Yin and Yang of Customer Loyalty
InteractionMetrics
JUNE 19, 2023
Sometimes called brainstorming, this inventive step is a team effort and aims to identify a few strong solutions to the problem defined in Step 2. The CX Era The emergence of the Net Promoter Score in 2003 created a simplified system of brand “detractors” and brand “promoters” who rank a company on a scale of 0 to 10.
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