CSM Magazine

MARCH 20, 2023

How Brands Become Icons – Douglas B. Holt This book is a must-read for those interested in the history of popular American brands. The author attributes their success to “cultural branding.” Harley-Davidson uses themes of freedom, liberty, and open roads to build its brand. Be sure to check it out!

Marketing 52

Marketing Social Media Advertising Case Study 52

Hero Digital

APRIL 8, 2020

In 2009, researchers from University College London discovered a peculiar thing about habits. How can brands respond to them? We predict that the need for brands to deliver more intimacy will continue after the threat of COVID-19 recedes. But then, in the spring of 2003, the SARS epidemic hit China. New habits?

Banking 104

Banking B2C Healthcare Financial 104

Natalie Petouhof

MARCH 6, 2017

This is enticing because leaders want to know what they need to “do” to create and/or transform their culture and leadership to build a network of like-minded leaders and human capital that will attract customers for life and employees that are brand advocates. 1-selling Greek yogurt brand in the U.S.

Culture 40

Culture Company Competitive Advantage Conference 40