Aesthetics: Why This is A Vital Part of Your Experience
Beyond Philosophy
SEPTEMBER 17, 2020
It turns out that the use of color and package design, among other aesthetic elements, affects customer behavior more than you might think. . Townsend researches visual processing and visual design’s effect on customer behavior. in the UK for my book, Building Great Customer Experiences (Palgrave Macmillan, 2002).
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