Lesson #2: CX Measurement Is Hot, But It's Not What You Think It Is
PeopleMetrics
JULY 17, 2018
As noted previously, the term VoC is frequently used to describe the measurement of the customer experience; so is the term customer experience management (CEM). In this example, VoC would reveal negative customer sentiment immediately, allowing the telecommunications company to course-correct. Different Purpose, Different Audience.
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