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Shared Vision is Essential for Customer Experience Strategy

ClearAction

In the white paper Customer Experience Strategy: 4 Often-Overlooked Key Competencies to Sustainable Results you'll find more examples and techniques for creating a shared vision that can transform your customers’ experience — which is typically the precursor to sustained differentiation and financial trends.

Strategy 116
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What is a Go-To-Market Strategy?

SurveySparrow

A GTM strategy provides a roadmap for businesses to understand the relevancy and impact of their marketing and sales strategy. If your product is still in its initial stages, here are some questions that you can ask: Do you have the necessary technologies to build your product? Who is responsible for go-to marketing strategy?

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2020 Is the Year of Digital Omnichannel. Here’s What You Need to Know

Comm100

But these words all pointed to the same thing: the need for a CX solution that puts the customers above the channel, and harnesses technology to give agents the tools and visibility to deliver deeper customer care. Create a digital roadmap for your customers’ journey. Choose your technology. Fast, accurate and easy.

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Inside Customer Success: Oracle Marketing Cloud

Amity

At Oracle Marketing Cloud we’ve undergone an effort to integrate various technologies into a single platform that enables our customers to accelerate and optimize the way they find and nurture prospects in a more personalized, targeted, and automated way. Another driving factor of change in marketing is pressure to prove ROI.

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6 Killer Applications for Artificial Intelligence in the Customer Engagement Contact Center

If Artificial Intelligence for businesses is a red-hot topic in C-suites, AI for customer engagement and contact center customer service is white hot. This white paper covers specific areas in this domain that offer potential for transformational ROI, and a fast, zero-risk way to innovate with AI.