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Shared Vision is Essential for Customer Experience Strategy

ClearAction

In the white paper Customer Experience Strategy: 4 Often-Overlooked Key Competencies to Sustainable Results you'll find more examples and techniques for creating a shared vision that can transform your customers’ experience — which is typically the precursor to sustained differentiation and financial trends.

Strategy 116
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What is a Go-To-Market Strategy?

SurveySparrow

A GTM strategy provides a roadmap for businesses to understand the relevancy and impact of their marketing and sales strategy. If you see that industry A has a higher ROI than industry B in terms of a particular messaging, then keep using those settings and extrapolate them accordingly. . #7

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2020 Is the Year of Digital Omnichannel. Here’s What You Need to Know

Comm100

Create a digital roadmap for your customers’ journey. Recommended for you: Agent Assist ROI Calculator. This post includes highlights from our Omnichannel white paper. Read the full story by downloading the free white paper below. Free Download: Customer Engagement 2020 White Paper.

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Inside Customer Success: Oracle Marketing Cloud

Amity

To learn more about Eloqua's Customer Success story, download our white paper: From $0 to $1 Billion, Scaling Customer Success at Eloqua. Another driving factor of change in marketing is pressure to prove ROI. How is the Customer Success team structured at Oracle Marketing Cloud and has that evolved over the past years?

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6 Killer Applications for Artificial Intelligence in the Customer Engagement Contact Center

If Artificial Intelligence for businesses is a red-hot topic in C-suites, AI for customer engagement and contact center customer service is white hot. This white paper covers specific areas in this domain that offer potential for transformational ROI, and a fast, zero-risk way to innovate with AI.