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Mapping Customer Journeys Through a Systems Lens

Horizon CX

For example, I worked with an organization that developed a voice-of-the-customer (VoC) program with the primary objective of achieving a high Net Promoter Score (NPS). Where score-chasing becomes the primary objective of CX, programs like those tend to end abruptly or slowly disappear.

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COPC Inc. Welcomes Clients to Beijing’s First 2019 Seminar Series

COPC

s first China client seminar of 2019 was held on April 12 in Beijing, attracting participants from various industries including financial services, technology, utilities, outsourcing and many others. This Beijing seminar is the first in a series planned for China throughout 2019. The post COPC Inc.

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Top 15+ Marketing KPIs to track in 2023

BirdEye

Return on Marketing Investment ROI is a pretty standard marketing KPI that every business tracks. ROI = (Sales growth – marketing spend) ÷ Marketing spend Tracking the return on marketing investment may not give you an accurate picture if you have many active marketing campaigns. What are some good KPI examples?

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How to Predict Customer Churn—And What to Do About It

Totango

Research by Deloitte shows that personalized customer experience is now just as important to customer decision-making as speed of service and ROI. Net promoter scores (NPS) can reveal a customer’s current opinion of your product. Consider financially repackaging your service to drive greater ROI.

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Improving Customer Experience Is The Only Way Forward – Sonia Bhatia Salmin, Customer Experience Specialist

Customer Guru

We are the first pharmaceutical company to have added Net Promoter Score in Pharmaceutical Contract Development and Manufacturing Organisation (CDMO) business. To resolve this in India specially, I believe that we must have more forums and seminars to educate more professionals about customer experience.