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Just stop with the KPIs already

Zeisler Consulting

Whether you’re using NPS, C-SAT, CES…whatever it is, you’re only hurting your own CX efforts. Not out of your top-line metrics, at least. But, if I ask you what it’s good for, I defy anybody to explain to me what you do with your NPS score. So now that you’ve got everybody on board with “How’s our NPS?”,

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4 Reads That Will Help You Prove CX ROI

InMoment XI

Sure, it’s great to see a boost in CX metrics like NPS , CSAT , and CES , but what really drives impact? Creating tangible value for your business—and that means proving that sometimes elusive CX ROI. Four Ways to Prove CX ROI (and Assets That Show You How). Look no further! Let’s dive in!

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Journey Steps: A New Measurement Framework

Kitewheel

With increasing demands from executives, customers, and even from employees to improve customer experience, your team needs a powerful strategy to prove ROI from CX investments. When it comes to proving ROI on journey management projects, it is critical to have the right level of focus that journey steps can provide.

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What is a Go-To-Market Strategy?

SurveySparrow

If you see that industry A has a higher ROI than industry B in terms of a particular messaging, then keep using those settings and extrapolate them accordingly. . #7 The ones in ToFu should be attracted with the help of informational content like blog posts, white papers, etc. Winding up. .

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Inside Customer Success: Oracle Marketing Cloud

Amity

To learn more about Eloqua's Customer Success story, download our white paper: From $0 to $1 Billion, Scaling Customer Success at Eloqua. Another driving factor of change in marketing is pressure to prove ROI. What type of metrics do you watch closely?

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What is Voice of the Customer (VoC)?

Confirmit

With the right program in place, the Voice of the Customer can directly correlate to business success metrics so it’s well worth the time and effort to connect with customers using the right channel, at the right time. White Paper. Promote culture change: By driving customer-centricity and cross-functional change.