Confirmit

OCTOBER 18, 2018

Preventing customer churn is also in essence the main objective of most customer experience programs, and often the most tangible one as linking customer loyalty to revenue from repeat business and positive word of mouth is a well-established way to fund CX improvement efforts, like the development of a new customer loyalty program.

Customer Retention 45

Customer Retention Multi-Channel Net Promoter Score Return on Investment 45

BirdEye

APRIL 20, 2023

These channels let businesses set up parameters based on demographics like age, gender, and interests. Better ROI Localized lead generation can produce a better return on investment (ROI) by streamlining your marketing efforts to target customers who are more likely to convert. Then work to encourage customers to leave reviews.

Social Media 98

Social Media Multi-Channel Metrics Effort Score 98

Currency Alliance

JANUARY 22, 2020

And yet, many loyalty programs are run like barnacles on the side of a business: battling for budget, rather than being nurtured as the core way to engage customers via every channel and touchpoint. Rewards programs have not, historically, earned consistent loyalty across all customer segments.

Loyalty 40

Loyalty Brands Loyalty Programs Rewards Programs 40

Currency Alliance

DECEMBER 11, 2023

After 2-18 months, a new partnership may go live, but during this time, 4-12 professionals across both companies have often invested hundreds of hours in the new relationship. Unless the volume of business is high, there is never a positive return on investment (ROI). This is a major opportunity cost for every loyalty program.

Loyalty 52

Loyalty Loyalty Programs Brands Course 52

Currency Alliance

NOVEMBER 15, 2021

Because each customer segment will respond differently to available loyalty incentives, tailoring the customer experience by segment across channels is essential to maximize ROI. Millions of longstanding loyalty programs are testament to the fact that loyalty marketing can be optimized for the benefit of all stakeholders.

Loyalty 52

Loyalty Loyalty Programs Multi-Channel Banking 52

BirdEye

APRIL 7, 2023

Some standard marketing KPI examples are leads, revenue, return on investment, etc. If that is the case for your business, make sure to use a tool that can measure multi-touchpoint revenue attribution. Customer Acquisition Cost The customer acquisition cost (CAC) is comparable to the return on marketing investment.

Marketing 52

Marketing Social Media Return on Investment Touchpoint 52

SurveySensum

APRIL 8, 2024

Small businesses need to adopt a multi-faceted online strategy that emphasizes building deep, meaningful relationships with their customers and differentiating themselves from the competition. Understanding what content resonates with your audience or which channels are most effective can help tailor your efforts for better results.

Strategy 52

Strategy Social Media Advertising Analytics 52