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Investing in Innovation: Inside the Mind of the Man Behind Salesforce Service Cloud

Talkdesk

This conversation originally appeared in Opentalk magazine. Average speed to answer and average handle time are great, but what you really want to do is avoid a second interaction. More than two-thirds of the interactions are still voice. Voice is a very personal way to interact with somebody.

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Investing in Innovation: Inside the Mind of the Man Behind Salesforce Service Cloud

Talkdesk

This conversation originally appeared in Opentalk magazine. Average speed to answer and average handle time are great, but what you really want to do is avoid a second interaction. More than two-thirds of the interactions are still voice. Voice is a very personal way to interact with somebody.

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Consumer banking: money can’t buy loyalty

Currency Alliance

The smart ones kept a loyalty strategy even if they eliminated the points, but some foolishly acted as though their rewards program was their loyalty strategy – and threw the baby out with the bath water. For a time, banks hoped that third-party CLO providers would help banks achieve their loyalty goals.

Banking 40
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Loyalty Strategy 2020: Step Changes to a Collaborative Future

Currency Alliance

This has mostly been via low-investment, tactical approaches that increase ROI, and educate the C-suite regarding long-term strategic value. Faced by this looming ‘perfect storm’ of change, the sheltered existence, that many leading loyalty programs have enjoyed for three decades, is coming to an end. An uncertain future.

Loyalty 64
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Loyalty Strategy 2019: How to Win in the Next Decade

Currency Alliance

Having benchmarked and talked to hundreds of loyalty programs in the past few months, what we think program leaders ought to be doing during the next 3-6 months is preparing a plan to realign their loyalty program design with the broader business strategy and core value propositions. Customer data: maximize ROI.

Loyalty 45
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Top 6 Loyalty Trends for 2020: digital transformation for an open future

Currency Alliance

Nobody in loyalty could have missed The Times’ headline in October, about the Committee for Climate Change (CCC) proposal to start taxing frequent flyer programs (FFPs), or even to shut them down, under the assumption that they increase flying. Nonetheless, the legacy loyalty points bank kept them from innovating more quickly.

Loyalty 40
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Customize Your Customer Experience For Each Generation

Storyminers

About 73 percent of traditionalists and 67 percent of baby boomers prefer to interact in a store, while the younger generation takes the opposite approach, with 66 percent of Generation X and 64 percent of millennials preferring to interact online. Take Out Print Ads. Create an in-Store App. Does your store have an app?