Hospitality Innovation Rewards Programs ROI 
Currency Alliance
JUNE 16, 2020
While travel and retail brands have made a lot of progress in the last 24 months, the bulk of innovation has come from other consumer sectors – including media businesses, entertainment, and telecoms providers, which in recent years appeared to regard loyalty as a lost cause. A disloyal generation? Disruptors show us how it’s done.
Qualtrics
APRIL 22, 2020
Customer care – Conjoint/MaxDiff can help improve your support and care operations, with insight into what components of your customer care program are most important to your users, as well as what elements they’d be willing to pay more for. Hospitality. Learn how conjoint analysis and MaxDiff work.
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Currency Alliance
DECEMBER 13, 2018
As a result, major loyalty trends for 2019 will see a wave of innovation as established brands trial new ways to retain share of mind. Reward programs still have an important part to play in this effort; but they are only part of the picture. Loyalty’ must be delineated from ‘points programs’ or ‘rewards programs’.
Currency Alliance
FEBRUARY 26, 2019
Businesses, their markets, and customer behavior have evolved dramatically in the past 10 years, yet most loyalty programs have only made incremental changes (in some cases to the detriment of customers). The most important priorities are: Align with corporate goals: update loyalty program design to support current business objectives.
Currency Alliance
NOVEMBER 14, 2019
Loyalty marketing, however, has been restrained (or, arguably, sheltered) by monolithic tech, and probably a lack of interest, as other, sexier marketing innovations stole center-stage. Nonetheless, the legacy loyalty points bank kept them from innovating more quickly. Brands reward more touchpoints to grow emotional loyalty.
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