How Iceland 'Gets' Frictionless Experiences

Think Customers

Hospitality and travel companies could learn a lot from Iceland in terms of creating a frictionless guest experience. Although it was a short trip, it gave me a glimpse into a well-oiled tourism engine that companies should aspire to.

Amazing Business Radio: Josh Liebman


With more than 12 years of experience in the Hospitality, Tourism, and Attractions Industry, Joshua specializes in guest experience training, feedback analysis, mystery shopping, and quality assurance consulting.