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Guest Post: How Next-Generation Loyalty Programs Elevate Customer Experiences

ShepHyken

This week, we feature an article by Zsuzsa Kecsmar, CMO and Head of Partnerships of Antavo , a software company that manages brand loyalty and retention programs. She writes about next-generation loyalty programs and how they can enhance customer experience.

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Next-Level Customer Engagement: Advanced Tactics for E-Commerce Loyalty and Retention

CSM Magazine

In this rapidly evolving landscape, businesses must adopt advanced and innovative strategies to not only capture the attention of customers but also foster enduring loyalty. Gamified Loyalty Programs The world loves games, and e-commerce is no exception. Gamification is like the sprinkle of excitement atop the cake of shopping.

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Euro 2024: 5 Tips for A 5-Star Marketing Plan 

Optimove

See the difference control groups make in this guide Download Now Why it Matters: With past major sporting events yielding double the revenue compared to the off-season, the Euro 2024 is a marketer’s golden ticket to success and presents a significant opportunity for operators worldwide.

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10 Customer Engagement Ideas to Boost Your Business

CSM Magazine

Imagine a scenario where a coffee shop actively engages with its customers through personalized loyalty programs, social media interactions, and timely promotions. Create a Loyalty Program Creating a loyalty program is a great way to reward your most loyal customers for their continued support of your business.

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Best Practices for Conducting an In-App NPS Survey

Retently

Key Takeaways In-app NPS surveys are essential tools for gathering real-time customer feedback , improving satisfaction, loyalty, and engagement, and providing actionable insights for product development in digital-centric companies. Ready to learn how a simple question can lead to big changes? Let’s get started.

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AI in loyalty marketing

Currency Alliance

It has the potential to address a lot of business challenges, and enable many forms of elusive innovation in loyalty marketing. The biggest opportunities for loyalty programs relate to operating more efficiently to reduce cost, and improving personalization. Using AI to improve profitability of pricing and promotions.

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All You Need To Know About Customer Retention – The Ultimate Guide

SurveySparrow

When you have your old customers paying more for their present service as well as new products that you launch, you are better of winning their trust for the future rather than going full-throttle on acquiring new customers. 5 Set up a loyalty reward program. 9 Gamification. They would even be willing to pay a premium.