Creating a Voice of the Customer Program: Don’t Miss These 5 Steps Before Starting
Experience Investigators by 360Connext
JANUARY 12, 2021
An ongoing Voice of the Customer program translates customer sentiment into objective ratings and metrics, telling the story of what your customers want and need. If we measure customer sentiment, we can assign numbers and metrics to it. Those numbers can be reported, discussed, and acted upon. So why do so many VoC strategies fail?
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