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The Unicorn of Content Marketing: The Mailbox NOT the Inbox

Hallmark Business Connections

This article was originally published on Content Marketing Institute. Do you remember the last marketing email you opened? While avalanches of paid ads, promotional emails, and low-quality content saturate online experiences, one mailbox is less crowded – the one at the end of your driveway (or attached to your house or in your lobby).

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How Outdoor Equipment Stores Can Give Great Customer Service

CSM Magazine

Remember, technology can not only provide a more streamlined experience for your customers but also empower your team to deliver exceptional service. Effective Marketing Strategies New Product Launches Launching new products like a portable wood stove for tent is an exciting opportunity to create buzz around your outdoor equipment store.

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How are retailers working to improve customer experience?

Eptica

How can the physical store environment distinguish itself from an online experience? One approach is to take a leaf out of the internet retailers’ book and invest in technology – particularly robotics – that can help make the in-store experience as seamless and straightforward as shopping online.

Retail 48
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Brand Move Roundup – July 27, 2020

C Space

“As we were thinking about this, we were focused on creating the most genuine experience for our fans at home and for our players in the arena,” said Sara Zuckert, senior director of experiential and DTC marketing at the NBA. He noted that for the first time, the NBA is a “made-for-television event.”

Brands 52