BirdEye

APRIL 20, 2023

The types of businesses that benefit the most from these leads include hardware stores, bars, restaurants , coffee shops, electricians, florists, independent retailers, mechanics, plumbers, and realtors. These channels let businesses set up parameters based on demographics like age, gender, and interests.

Social Media 98

Social Media Multi-Channel Metrics Effort Score 98

Currency Alliance

JUNE 16, 2020

Many of the entrants to this years’ Loyalty Magazine Awards were as adept with data and technology as marketers in many other disciplines. Of course, the Awards entrants are only a tiny sample from industries that have hundreds or even thousands or loyalty programs. Hybrid points programs.

Loyalty 52

Loyalty Innovation Travel Loyalty Programs 52

Currency Alliance

JUNE 21, 2018

So in the context of the gongs now having been handed down, here’s a look out over loyalty marketing landscape: what makes a winning program now, and what new surprises might be in store for 2019. In the attention economy, the mind of the modern consumer is hardwired for instant gratification – often at zero effort.

Loyalty 45

Loyalty Multi-Channel Gamification Loyalty Programs 45

OpinionLab

MARCH 12, 2015

A guest blog post by Bill Bruno, CEO of Stratigent , a market leader in multi-channel analytics. I don’t know what a satisfaction score means or how I can affect that positively. A/B or Multi-Variate testing (MVT) segmentation. It would be a full-time job to sift through all the feedback to find the valuable insights.

Voice of Customer 68

Voice of Customer Multi-Channel Feedback Hotels 68

Kustomer

NOVEMBER 25, 2021

In a study they conducted, they found that many companies fall short when it comes to delivering a low-effort experience for their customers because they don’t have the right tools to make the agent’s job easier. This was a multi-year, probably 10 year plus research effort. For Matt Dixon, data drives success at Tethr.

Customer Service 98

Customer Service Effort Score Self Service Customers 98

Kustomer

MARCH 12, 2020

His research determined that extra efforts to go above and beyond for each customer didn’t pay off the way that companies expected. If the current strategies used to delight customers are flawed, what strategies work to create customer loyalty? First is channel stickiness. What Creates Disloyal Customers?

Effort Score 52

Effort Score Self Service Customers Multi-Channel 52

BirdEye

SEPTEMBER 11, 2023

This is especially true for multi-location businesses catering to local customers. A business’s ability to provide a positive customer experience directly impacts its branding, online reputation, and growth efforts. These include channels like SMS, surveys, reviews, website chatbots, and social media message inboxes.

Customer Experience 112

Customer Experience Self Service Social Media How To 112