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Whitepaper: The Five Core Pillars for Your CEM Strategy

Responsetek

Customer Experience Management (CEM) is a methodology of measuring business performance based on the voice of the customer at all touch points in order to drive continuous customer-focused improvements. Some considerations: What is our primary goal as we measure and strive to improve the overall customer experience?

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Customize Your Customer Experience For Each Generation

Storyminers

If the majority of your customers are baby boomers or Gen Zers, then marketing is a simple matter of reaching that generation where they spend the most time and in a way that speaks to them. How do you customize your customer experience to appeal to various age groups while remaining relevant to all of them?

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How to Customize Your in-Store/Online Customer Experience to Appeal to Different Generations

Storyminers

If the majority of your customers are baby boomers or Gen Zers, then marketing is a simple matter of reaching that generation where they spend the most time and in a way that speaks to them. Here are nine ways to customize your in-store and online experience to reach multiple generations: 1. Send Targeted Emails.

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Data: The Most Essential Ingredient for an AI-Driven Experience Strategy

Hero Digital

We’ve become fairly sophisticated with ML-driven programmatic digital ad buying and chatbots now guide customers to their goals from conversations. Bridging hard data with this seemingly nebulous technology in order to improve customer experience (CX) management. The next challenge? Integrate AI and Data for Success.