CX Journey

JULY 7, 2015

Today's post is a modified version of a post I originally published on Touchpoint Dashboard on February 4, 2015. One of the arguments against journey mapping I often hear is that it's an exercise in futility: You map. The map must include more than just what the customer is doing, thinking, and feeling. You put it on the wall.

Customer Journeys 80

Customer Journeys Exercises Touchpoint Call Recording 80

CX Journey

APRIL 3, 2019

There are a lot of different channels and ways for customers to tell you about their needs and desired outcomes and how well you are performing against their expectations. Understanding these expectations and identifying key drivers of a great customer experience are important outcomes of this exercise. Research your customers.

Customer Centricity 150

Customer Centricity Exercises Customers Culture 150

CX Journey

SEPTEMBER 15, 2015

Today's post is a modified version of a post I originally published on Touchpoint Dashboard's blog on April 1, 2015. During the current state mapping exercise, you’ll uncover what the customer is doing, thinking, and feeling; what’s going well; what isn’t; and what those key moments of truth are.

Customer Journeys 80

Customer Journeys Exercises Touchpoint Customer Voice 80

CX Journey

APRIL 3, 2019

There are a lot of different channels and ways for customers to tell you about their needs and desired outcomes and how well you are performing against their expectations. Understanding these expectations and identifying key drivers of a great customer experience are important outcomes of this exercise. Research your customers.

Customer Centricity 80

Customer Centricity Exercises Customers Culture 80

ChurnZero

MAY 20, 2021

Since your map wasn’t built from the customer perspective, you have no idea if your customer is getting value within the ideal timeline. Whenever you add a touchpoint to a customer map, you must ask yourself: what value does this bring to the customer? Common Pitfalls. Think about your team structure.

Customer Success 90

Customer Success Customer Journeys Resources Touchpoint 90

CX Journey

SEPTEMBER 8, 2016

Think about your interactions with companies like Southwest Airlines, Zappos, or Ritz-Carlton; these companies have created intentional cultures of employee experience, happiness, and engagement first because they know that if their employees are miserable, their customers will be, too.

Customer Experience 80

Customer Experience Customer Journeys Employee Experience Culture 80

SurveySparrow

SEPTEMBER 29, 2023

A well-executed workshop helps you identify unique strategies and customer touchpoints that differentiate your brand from the competition. When your customers see something special, they’re more likely to choose your performance over others. Combine presentations, visuals, and practical exercises.

Customer Experience 52

Customer Experience Exercises Customer Journeys Roadmap 52