Journey Maps: Not an Exercise in Futility
CX Journey
JULY 7, 2015
Today's post is a modified version of a post I originally published on Touchpoint Dashboard on February 4, 2015. One of the arguments against journey mapping I often hear is that it's an exercise in futility: You map. The map must include more than just what the customer is doing, thinking, and feeling. You put it on the wall.
80 
Let's personalize your content