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What is relationship marketing: examples and strategies

BirdEye

Customer acquisition is one of the biggest challenges and expenditures for businesses. However, constantly acquiring new customers without investing in strategies to retain them can prove quite harmful to the bottom line. To first time customers turn into loyal customer, it is important to invest in building relationships with them.

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Chiropractor marketing 101: How to build a thriving practice

BirdEye

For example, its AI-powered tool, BirdAI , can manage customer feedback and reviews without you having to spend extra time on it. Respond to reviews: Both positive and negative customer reviews should be addressed. Refer to our detailed blog on how to start a successful referral rewards program.

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The Implications of Big-data Marketing: Bigger Than You Think

West Monroe

While knowing “everything” about customers may sound like a good idea, it can also make it easier to cross an ethical line. In simple terms, detailed analysis of large amounts of structured and unstructured information about, say, the behavior of past customers enables an organization to predict the behavior of one.

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