CSM Magazine

DECEMBER 10, 2021

Understand Your Employee Journey —When it comes to marketing a product, the customer journey is an integral factor in deciding which touchpoints and messages make sense for a specific customer in a specific moment. The same is true for your employees.

Customer Journeys 98

Customer Journeys Omni-Channel Employee Experience Employee Engagement 98

CSM Magazine

FEBRUARY 22, 2023

Create Personas : To ensure that your customer experience strategy is tailored to the needs of your customers, create detailed personas based on research gathered from surveys and interviews. These personas can serve as guidelines when designing new experiences and touchpoints along the customer journey.

Tips 52

Tips Customer Experience Rewards Programs Omni-Channel 52

Currency Alliance

NOVEMBER 14, 2019

Brands reward more touchpoints to grow emotional loyalty. Reward programs are changing, but they are not going away. To incentivize customers to progress through purchase funnels, brands are recognizing that additional touchpoints should be rewarded. Good omnichannel experience continues to get more budget.

Loyalty 40

Loyalty Trends Loyalty Programs Hotels 40

Currency Alliance

FEBRUARY 26, 2019

Partners: optimize the mix to appeal to a broader array of customers. Emotional loyalty: add incentives along many touchpoints in customer journeys. The future represents much more collaboration among brands to serve common customers more effectively. Evaluate Resources. Resources” often means budget. Segmentation.

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45