Optimove
NOVEMBER 14, 2019
Optimove has partnered with world-class vendors of marketing, customer communication and operations infrastructure platforms, to provide a true end-to-end solution for highly effective customer marketing. As the B2B division of 888, Dragonfish helps gaming companies optimize the player experience and maximize lifetime customer value.
CSM Magazine
FEBRUARY 6, 2019
Call tracking from providers such as Mediahawk tracks all online to offline interactions, providing seamless information on the entire customer journey. You can then calculate how valuable these interactions and conversions are from lifetime customers. Together this all forms a frictionless customer journey.
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BlueOcean
FEBRUARY 7, 2019
The more loyal those customers are, the more they buy. With that in mind, it’s clear that the quality of your customer experience is directly correlated with Lifetime Customer Value. (We We discussed the LCV metric in more depth in our recent blog post, The True Cost of Losing a Customer.). Sound complicated?
SmartKarrot
AUGUST 17, 2020
An eCommerce brand would have a totally different way of generating regular income than a software company. Hence, companies approach customers with various upselling and cross-selling proposals to sell a higher-end product or a supplementary one. This continues in the customer journey and is a source of dependable revenue.
Kitewheel
FEBRUARY 20, 2019
Here are some examples: eCommerce brands where the key business driver is conversion. Nest sends a monthly email summarizing behavior, comparing customers to their peers and makes a recommendation based on their location and past behavior. This type of personalization can create lifetime customers and value throughout your business.
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